A while ago, Michael Rosen invited me to be a guest on his Radio 4 programme, Word of Mouth. The programme was based on a guide I’d written, the ‘How NOT to’ guide to PR. The conversation drifts from PR practice to jargon to the relationship between PR professionals and journalists. Here’s a link. I hope you enjoy it: https://www.bbc.co.uk/programmes/b07875z5
BBC Word of Mouth
