Port Phillip Bay, a great basin of water around which the Australian city of Melbourne is built, has a slow clockwise current. Water from the Bass Strait enters the bay at the southern end through […]
Category: wordofmouth
The Art of War for PR Professionals
I’ve been in the PR game for thirty years. Here is a cut-down version of some of what I have learnt over the years. I hope you find it helpful. This is now available as a […]
BBC Word of Mouth
A while ago, Michael Rosen invited me to be a guest on his Radio 4 programme, Word of Mouth. The programme was based on a guide I’d written, the ‘How NOT to’ guide to PR. […]