I’ve been spending some time looking at old things that are a bit like new things. Flip books, from the Victorian Era, are a bit like little YouTube videos. You pick up the book, flip the […]
Category: PR
{Perception} – {Reality} = {PR Value}
The greatest rebranding of all time
Port Phillip Bay, a great basin of water around which the Australian city of Melbourne is built, has a slow clockwise current. Water from the Bass Strait enters the bay at the southern end through […]
The Art of War for PR Professionals
I’ve been in the PR game for thirty years. Here is a cut-down version of some of what I have learnt over the years. I hope you find it helpful. This is now available as a […]
The case for doing the opposite
During World War II, the Hungarian mathematician Abraham Wald was asked to help the British decide where to add armour to their bombers. After analyzing the records, he recommended that the RAF add more armour […]
BBC Word of Mouth
A while ago, Michael Rosen invited me to be a guest on his Radio 4 programme, Word of Mouth. The programme was based on a guide I’d written, the ‘How NOT to’ guide to PR. […]
The Giacometti Committee
The BBC programme, Fake of Fortune, investigates the authenticity of works of art. Last year there was an episode looking at what was thought to be a sculpture by Alberto Giacometti, the Swiss sculptor and […]
