{Perception} – {Reality} = {PR Value}
Author: Hamish Thompson
PR practitioner, old dog, new tricks.
Tannhäuser Gate
In the film Blade Runner, Rutger Hauer, who plays the replicant Roy Batty, famously ad libbed one of the most memorable deathbed speeches in film history: “I’ve seen things you people wouldn’t believe. Attack ships […]
The greatest rebranding of all time
Port Phillip Bay, a great basin of water around which the Australian city of Melbourne is built, has a slow clockwise current. Water from the Bass Strait enters the bay at the southern end through […]
The Art of War for PR Professionals
I’ve been in the PR game for thirty years. Here is a cut-down version of some of what I have learnt over the years. I hope you find it helpful. This is now available as a […]
Instinct – and what it means today.
Here’s a spine-tingling anecdote about the Monaco Grand Prix. I’m not a car buff (mine looks like it was assembled by Picasso), but I was interested in this one. Nelson Piquet once likened the experience […]
The case for doing the opposite
During World War II, the Hungarian mathematician Abraham Wald was asked to help the British decide where to add armour to their bombers. After analyzing the records, he recommended that the RAF add more armour […]
BBC Word of Mouth
A while ago, Michael Rosen invited me to be a guest on his Radio 4 programme, Word of Mouth. The programme was based on a guide I’d written, the ‘How NOT to’ guide to PR. […]
The Giacometti Committee
The BBC programme, Fake of Fortune, investigates the authenticity of works of art. Last year there was an episode looking at what was thought to be a sculpture by Alberto Giacometti, the Swiss sculptor and […]
