The Greatstone Sound Mirrors, massive concrete listening devices shaped like crude ears, were built in marshland in Kent in the late 1920s as part of Britain’s national defence strategy. The ears pointed towards the European […]
Author: Hamish Thompson
PR practitioner, old dog, new tricks.
The ‘How Not To’ Guide to PR
ABANDON OLD ROPE YE WHO ENTER HERE Hello. The freshly-updated ‘How Not To’ Guide to PR is now available as a downloadable PDF. Responses in this ‘How Not To’ Guide to PR come from senior […]
Old tricks
I’ve been spending some time looking at old things that are a bit like new things. Flip books, from the Victorian Era, are a bit like little YouTube videos. You pick up the book, flip the […]
{Perception} – {Reality} = {PR Value}
Tannhäuser Gate
In the film Blade Runner, Rutger Hauer, who plays the replicant Roy Batty, famously ad libbed one of the most memorable deathbed speeches in film history: “I’ve seen things you people wouldn’t believe. Attack ships […]
The greatest rebranding of all time
Port Phillip Bay, a great basin of water around which the Australian city of Melbourne is built, has a slow clockwise current. Water from the Bass Strait enters the bay at the southern end through […]
The Art of War for PR Professionals
I’ve been in the PR game for thirty years. Here is a cut-down version of some of what I have learnt over the years. I hope you find it helpful. This is now available as a […]
Instinct – and what it means today.
Here’s a spine-tingling anecdote about the Monaco Grand Prix. I’m not a car buff (mine looks like it was assembled by Picasso), but I was interested in this one. Nelson Piquet once likened the experience […]
The case for doing the opposite
During World War II, the Hungarian mathematician Abraham Wald was asked to help the British decide where to add armour to their bombers. After analyzing the records, he recommended that the RAF add more armour […]
BBC Word of Mouth
A while ago, Michael Rosen invited me to be a guest on his Radio 4 programme, Word of Mouth. The programme was based on a guide I’d written, the ‘How NOT to’ guide to PR. […]